WHAT I'M WONDERING ABOUT TODAY...

The K-E-Double L, Oh-Double Good (that's Kellogg's to the rest of us) new campaign extolls the joys of Kellogg's cereals for breakfast, for sure. But there's so much romance in the photography and poetry in the copy (and doesn't somebody in Battle Creek wish that Annie had been more of a hit this year?), that it makes me wonder if maybe, just perhaps this campaign is to assuage the pent up anguish of their retail partners. Isn't it really a category campaign, designed to 'lift all boats,' because folks are not rolling their carts down the cereal aisles? Such are the joys of category captaincy. As my geometry teacher used to write on my tests: Good try. Difficult subject. 

- What do you think?