Christmas Wish List: This is Ours. Yours too?
My Christmas Wish List
(Set to the Tune of 12 Days of Christmas, Please)
If any of these wishes are on your list too, think of us as Santa’s Helper: kate@katenewlin.com
First Day of Christmas
One mega global client convinced mission and purpose will forge employees, channel partners and consumer passion in support of its brands – and yet frustrated that ignition has not produced lift off
Second Day of Christmas
Two pharmaceutical companies ready to acknowledge the detail force sales strategy isn’t working – and won’t ever work the way it used to again
Third Day of Christmas
Three private equity concerns watching their branded manufacturing companies’ sales decline because retail options are drying up – and seeking to innovate (not price promote) out of the doldrums
Fourth Day of Christmas
Four Big Pharma firms ready to figure out patient compliance in the pursuit of permanent margin
Fifth Day of Christmas
Five retail ventures eager to figure out how to attract real shoppers back to real locations
Sixth Day of Christmas
Six HABA brands seeking to end the promise/promotion death spiral
Seventh Day of Christmas
Seven hotel and airline companies wishing to end their frequent flyer programs and don’t know how
Eighth Day of Christmas
Eight weight loss brands seeking to end the promise/promotion death spiral (sound familiar)
Ninth Day of Christmas
Nine luxe retail brands. Just because Howard Schultz is always on to something
10th Day of Christmas
10 Big Juicy CPG Brands ready to grow sales and margin by igniting Brand Passion
11th Day of Christmas
11 Agencies with clients with (thus far) intractable strategic challenges
12th Day of Christmas
Passion Branding through Intellectual Honesty and Rigor for All
– and to all a Good Night